Privacy Policy

Last updated: October 23, 2025

1. Introduction

Welcome to PocketStyle. This Privacy Policy explains how PocketStyle, LLC ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you use our mobile application and web services (collectively, the "Service").

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

  • Name and email address
  • Profile information and preferences
  • Account credentials
  • Photos and images of clothing items you upload
  • Style preferences and wardrobe information

2.2 Automatically Collected Information

When you use our Service, we automatically collect certain information, including:

  • Device information (model, operating system, unique identifiers)
  • Usage data and analytics
  • Log data (IP address, browser type, pages visited)
  • Location information (with your permission)

2.3 Information from Third Parties

If you choose to sign in using social media accounts (Google, Facebook, Apple), we may receive information from those services as permitted by their privacy policies.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Service
  • Process your wardrobe items and generate outfit recommendations
  • Provide personalized AI styling advice
  • Send you technical notices, updates, and support messages
  • Respond to your comments and questions
  • Analyze usage patterns and trends
  • Detect, prevent, and address technical issues or fraudulent activity

4. AI and Image Processing

Our Service uses artificial intelligence to analyze your clothing images and provide styling recommendations. When you upload images:

  • Images are processed to identify clothing items and their attributes
  • Background removal may be applied based on your settings
  • Image data is used to train and improve our AI models
  • Images are stored securely and are not shared publicly without your consent

5. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: With third-party vendors who perform services on our behalf
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, sale, or acquisition
  • With Your Consent: When you explicitly agree to share information

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption, secure servers, and access controls. However, no method of transmission over the internet is 100% secure.

7. Your Rights and Choices

You have the right to:

  • Access and update your personal information
  • Delete your account and associated data
  • Opt out of promotional communications
  • Disable certain features (like background removal)
  • Request a copy of your data
  • Object to certain processing of your data

8. Data Retention

We retain your personal information for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy. When you delete your account, we will delete or anonymize your personal information within a reasonable timeframe.

9. Children's Privacy

Our Service is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We take appropriate safeguards to ensure your data is treated securely and in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

PocketStyle, LLC
Email: privacy@pocket-style.com